Misfortune Clothing is not just a clothing company, it is a lifestyle. Ask yourself how much misfortune you've had in your life. Probably a lot! Millions of people suffer on different levels but EVERYONE has experienced misfortune.

The "Happy Dude" logo for our brand is a mood, a feeling, and a lifestyle. It's a cool and simple logo that is very easy to see what's going on. Life doesn't have to be hard or complicated. It can be simple, and happy. As a person with a lot of misfortune in life, I chose to make a change. I chose to be a happy dude, and live life for myself. It's all a mindset and what YOU want out of life. 

 So, why not live life like a happy dude? :)